DV01 is a bicycle concept aimed towards a contemporary target group, that considers the bicycle to be both a convenient means of transportation and a product with a high aesthetical value. A bicycle is for many people something that you attach to your own personal style, were not only the bicycles function but also its appearance plays a crucial role. The focus of the project has therefore been about finding a balance in the design.
The idea of a website where the overload of creative material on the internet would be filtered, aroused in late 2010. Not a renewing idea on itself, but Defringe is different. Defringe stands for quality and that results in the intuitive, comprehensive and award-winning layout.
You might ask yourself what Defringe means. It is a feature in Adobe Photoshop [ Layer > Matting > Defringe ] and literally means: “Blends the pixels along the edge of a selection to seamlessly merge it with a new background”. This sentence captures the essence of the website. Out of hundreds of posts, only the best appear: the ones that fit seamlessly into Defringe’s vision. Our slogan complements the essence: “Cleaning up the edges”. We chop off the raw edges, leaving a clean and neat outcome.
Because of the extraordinary elegance of Defringe, we can’t stay behind in social networks. Facebook and Twitter are essential in our (creative) lives these days. Make sure you follow or like Defringe, so that you are the first one to know about spectacular new posts.
Regards, The Defringe crew.